亞馬遜超嚴(yán) Review 政策下，賣家還可以這樣獲評(píng)

五星好評(píng)對(duì)于產(chǎn)品來說，可謂是重中之重，它既能讓消費(fèi)者在瀏覽頁面的時(shí)候相信賣家的信譽(yù)和產(chǎn)品的質(zhì)量，也能夠讓猶豫不決的潛在客戶產(chǎn)生從重的心理，更重要的是它還能影響產(chǎn)品的排名。

但是，一般情況下，買家給予商品的留評(píng)率非常低，甚至有的賣家產(chǎn)品留評(píng)率低于1%的都有。因此，很多賣家就會(huì)嘗試以購買留評(píng)的途徑去快速大量地增加評(píng)論。

然而，自17年以來，亞馬遜對(duì)刷評(píng)論的舉動(dòng)可謂是一波接一波，先是警告，然后大量刪評(píng)、封號(hào)，控制力度是越發(fā)嚴(yán)格，等于是截?cái)嗔藦V大賣家快速獲評(píng)的重要途徑。

違規(guī)獲評(píng)不行，自然積累速度又太慢，可能還沒等到這個(gè)產(chǎn)品賺錢，它的時(shí)代就過去了。這樣思來想去，既要符合亞馬遜要求同時(shí)要保證效果且性價(jià)比高的，便是亞馬遜索評(píng)郵件和站外促銷了。

索評(píng)郵件

索評(píng)郵件其實(shí)就是在用戶進(jìn)行下單購買之后的郵件跟蹤，給用戶提供附加價(jià)值的操作，包括給用戶提供產(chǎn)品購買信息，客服服務(wù)支持，產(chǎn)品相關(guān)的使用說明，或者其他的相關(guān)信息能夠幫助用戶解決問題。

但要注意，賣家們不要給用戶濫發(fā)無用的信息，亞馬遜對(duì)所有的郵件都有進(jìn)行監(jiān)控，如果違反了規(guī)則，亞馬遜可能會(huì)封掉你的郵件索評(píng)功能。

一般來說，三封的郵件索評(píng)是比較合適的策略。AMZFinder 每月有500封免費(fèi)郵件，大家可以依照對(duì)應(yīng)的模板按自己所需進(jìn)行操作。

郵件一、確認(rèn)購買

發(fā)送時(shí)間：購買后立即發(fā)送，或者在購買后1天內(nèi)進(jìn)行發(fā)送。

包含內(nèi)容：表示感謝用戶購買，同時(shí)給用戶提供一些跟購買的產(chǎn)品相關(guān)的tips。

標(biāo)題: Thanks for your order of the {{ Product Name }}

正文： Hello {{ Buyer First Name }},

Thanks again for ordering our {{ Product Name }}!

The available tracking information shows that your item is out for delivery today and you should be receiving it shortly. When you receive your item, please make sure to verify that it was not damaged in transit. If there is any reason that you wouldn’t rate this as a 5-star experience, please let us know. If everything looks fine, we would appreciate if you could take a few seconds to click the link below and rate this transaction. {{ Seller Feedback Link }}

We have spent a long time creating {{ Product Name }} and would love to know what you think of it.

Some things that may help you enjoy the product better: ADD TIPS

In the meantime, you can view your order’s progress here: {{ Order Link }}

We will follow up with you shortly to make sure that you are happy with your purchase, but in the meantime don’t hesitate to reach out to us if you need anything!

Sincerely,

Your name

郵件二、訂單跟進(jìn)

發(fā)送時(shí)間：在發(fā)貨后的2-10天，最好能夠確保用戶已經(jīng)收到產(chǎn)品再發(fā)。

包含內(nèi)容：這封郵件主要是確定客戶已經(jīng)收到完整的貨，并且沒有遇到什么問題，這個(gè)步驟能夠有效減少差評(píng)的出現(xiàn)，當(dāng)然這些信息也可以結(jié)合在第一封郵件里面進(jìn)行使用。

標(biāo)題: Following Up on Your Recent Amazon Purchase

正文： Hi {{ Buyer First Name }},

Thank you again for your order of {{ Product Name }}. According to our records it was delivered about X days ago.

Please let us know right away if there is anything wrong with it so that we can correct it. And if you have any questions or concerns, we are here to help!

I also have one small favor to ask you, if everything has gone smoothly, I’d really appreciate it if you could take just a few seconds to leave feedback on your buying experience with us. It really affects our ability to sell and be successful and would be greatly appreciated.

You can provide seller feedback here: {{ Product Review Link Button }}

Sincerely,

Your name

郵件三、索評(píng)

發(fā)送時(shí)間：在發(fā)貨后的10-15天。

包含內(nèi)容：這是最后的一封郵件，主要目標(biāo)是讓客戶留下評(píng)論，并保證他們喜歡這個(gè)產(chǎn)品。

標(biāo)題: I hope you’re loving your {{ Product Name }}

正文： Hi {{ Buyer First Name }},

It’s been a few weeks since you received your {{ Product Name }}. I just wanted to see if you have any questions or concerns about {{Product Name}}. If you do, please do not hesitate to contact us. Furthermore, I hope you are truly loving our products and are happy with your purchase. As a small seller on Amazon, we are largely dependent on product reviews from wonderful customers such as yourself.

If our product has met or exceeded your expectations, please help us spread the word by leaving a review. You can do so here: {{ Product Review Link Button }}

Your unbiased honest feedback helps ensure we keep doing things right and encourages us to keep sharing helpful tips! Thanks again!

Sincerely,

Your name

站外促銷

除了索評(píng)郵件外，大家還可以利用站外促銷進(jìn)行引流，不僅可以快速增加產(chǎn)品的銷量，還能獲得評(píng)論的累積。

但是，做站外促銷也是有講究的。一般情況下，大家常規(guī)的做法都是設(shè)置 Code，然后分享鏈接到社交平臺(tái)，將流量導(dǎo)入產(chǎn)品 Listing 詳情頁面。

這個(gè)做法其實(shí)不太合理：

其一，這會(huì)導(dǎo)致大量無效的流量（只看卻不購買）比例的增加，降低你的轉(zhuǎn)化率。即便你從中獲得了想要的評(píng)論，但要知道，亞馬遜是非?？粗剞D(zhuǎn)化率的，轉(zhuǎn)化率降低，產(chǎn)品的排名也會(huì)波及。而且，現(xiàn)在貌似 Code 設(shè)置超過30% 以上，買家留的評(píng)不僅沒什么權(quán)重，可能VP認(rèn)證都沒有，所以需要慎重。

其二，大量買家的涌入可能會(huì)造成瘋狂下單的現(xiàn)象，導(dǎo)致庫存被賣光，后續(xù)補(bǔ)貨卻跟不上，結(jié)果不但蒙受了銷售損失，也會(huì)因?yàn)閹齑鎲栴}導(dǎo)致 Listing 排名下降。

不過也不用太擔(dān)心，站外促銷不一定非得用常規(guī)的Code，現(xiàn)在有些站外折扣網(wǎng)站不管多高的折扣留的評(píng)都有VP認(rèn)證，而且權(quán)重還高，操作也簡單。（來源： 跨境電商賣家邦）

以上內(nèi)容屬作者個(gè)人觀點(diǎn)，不代表雨果網(wǎng)立場！本文經(jīng)原作者授權(quán)轉(zhuǎn)載，轉(zhuǎn)載需經(jīng)原作者授權(quán)同意。