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TikTok Shop新手指南
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1、本指南旨在幫助您打開(kāi)思路、理清方向,順利開(kāi)啟跨境之路。(持續(xù)更新中) 2、內(nèi)容來(lái)源于各個(gè)公開(kāi)渠道整理匯總,版權(quán)歸原作者所有。 3、使用建議:可使用快捷鍵 Ctrl +D/Command +D 的形式收藏至瀏覽器,方便下次訪問(wèn)。
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目錄導(dǎo)航
入駐
注冊(cè)及入駐(東南亞/英國(guó))
注冊(cè)及入駐(美國(guó))
開(kāi)通店鋪
運(yùn)營(yíng)前準(zhǔn)備
基礎(chǔ)賬號(hào)信息管理
賬號(hào)權(quán)益及綁定流程
商品管理
全球商品用戶手冊(cè)
商品管理
庫(kù)存管理
商品評(píng)價(jià)管理
在TikTok賣(mài)貨
聯(lián)盟賣(mài)貨
直播賣(mài)貨
短視頻賣(mài)貨
應(yīng)用市場(chǎng)和TikTok Shop服務(wù)商
訂單
訂單狀態(tài)查看
售后管理
發(fā)貨
備貨及發(fā)貨
物流服務(wù)
包裹及包裝規(guī)范
物流政策更新
資產(chǎn)結(jié)算
賬單核對(duì)
傭金及交易手續(xù)費(fèi)
結(jié)算方式
營(yíng)銷(xiāo)及活動(dòng)
營(yíng)銷(xiāo)
活動(dòng)
成功案例
投放廣告
廣告服務(wù)
加熱工具
數(shù)據(jù)分析
店鋪整體數(shù)據(jù)
直播數(shù)據(jù)分析
商品數(shù)據(jù)分析
用戶數(shù)據(jù)分析
商城數(shù)據(jù)分析
商品卡數(shù)據(jù)分析
商家成長(zhǎng)
成長(zhǎng)中心
客戶服務(wù)
聊天工具
聊天助手
服務(wù)管理
服務(wù)質(zhì)量提升攻略
店鋪健康診斷
【英國(guó)/東南亞】如何查看店鋪的經(jīng)營(yíng)評(píng)分及違規(guī)記錄?
店鋪評(píng)分
平臺(tái)支持
【英國(guó)/東南亞】在哪里可以查看官方推送的消息?
綁定飛書(shū)賬號(hào),聯(lián)系官方運(yùn)營(yíng)經(jīng)理
店鋪設(shè)計(jì)
店鋪設(shè)計(jì)
【英國(guó)/東南亞】跨境商家如何處理妥投失?。ê嘶刂嘏桑?/div>
妥投失敗
起點(diǎn)
包裹到達(dá)目的國(guó)后,在尾程物流商派送過(guò)程中,服務(wù)商會(huì)進(jìn)行1-3次派送嘗試;
因?yàn)榈刂吩?、收件人不在家、包裹未及時(shí)自提、收件人拒收等原因?qū)е掳淄妒。?br />

東南亞跨境COD收件人拒收也屬于妥投失敗的一種;


終點(diǎn)
海外妥投失敗訂單的終態(tài)一般為:
銷(xiāo)毀/棄件:包裹退回到海外倉(cāng),保留時(shí)效內(nèi)未發(fā)起退回重派請(qǐng)求,包裹超期被銷(xiāo)毀或棄件;
妥投:包裹首次妥投失敗后,在正式退回海外倉(cāng)前客戶及時(shí)自取或申請(qǐng)重派;或退回海外倉(cāng)后退回重派成功,包裹妥投;
丟失:海外退件時(shí)間過(guò)長(zhǎng),服務(wù)商無(wú)法確定包裹狀態(tài)或海外退件途中丟失;
破損:海外退件途中包裹被損壞等服務(wù)商承認(rèn)包裹破損的場(chǎng)景

TikTok Shop平臺(tái)減少派送失敗措施
C端節(jié)點(diǎn)觸達(dá)
包裹進(jìn)入到目的國(guó)派送階段后,TikTok Shop平臺(tái)會(huì)在物流節(jié)點(diǎn)"派送開(kāi)始、到達(dá)待取、派送異常"觸發(fā)給買(mǎi)家的站內(nèi)信以及C端彈窗,以提醒買(mǎi)家及時(shí)關(guān)注包裹動(dòng)態(tài)并主動(dòng)獲取包裹;

下單地址校驗(yàn)
用戶下單時(shí),TikTok Shop平臺(tái)會(huì)對(duì)錯(cuò)誤地址信息以及偏遠(yuǎn)不可達(dá)地址進(jìn)行校驗(yàn),從源頭上減少地址錯(cuò)誤導(dǎo)致派送失敗的情況,從而降低您因?yàn)榕伤褪《馐艿挠唵螕p失

C端溫馨提示
包裹在目的國(guó)妥投失敗,退回到海外退件倉(cāng)后,自動(dòng)觸發(fā)溫馨提示,會(huì)在客戶軌跡頁(yè)面顯示相關(guān)提示話術(shù),告知客戶包裹的退回狀態(tài),從而引導(dǎo)客戶盡快選擇退款或退回重派;

如何減少派送失敗
商家如何建議買(mǎi)家聯(lián)系尾程服務(wù)商?
以下話術(shù)僅供參考,不代表平臺(tái)意見(jiàn)或建議,商家可自行準(zhǔn)備相關(guān)話術(shù)發(fā)給買(mǎi)家。

RM
Dear Customer,
We are very glad that you choose TikTok Shop and we hope you have a wonderful shopping experience with us. We understand that some of our Tracking Messages can be confusing. Here below you'll find some of the common terms and what you should do for your easy reference.
1. 'Delivery can't be completed'
We suggest you to get to the page of 'Track Your Item' with following link (物流追蹤 to find out the reason if the status of your parcel shown as 'Delivery can't be completed'.

2. 'Incorrect addressed / Returned to sender'
Please contact Royal Mail directly with the contact number below to rectify your current shipping address and they will help you with this by either arranging a redelivery or self-collection.
Contact Number: 03457-740-740 / 03457-777-888
They are available on:
Monday to Friday: 07:00 - 20:00
Saturday: 08:00 - 18:00
Sunday: 09:00 - 16:00
And Royal Mail also provides a contact option for hard of hearing. The contact number is 03456-000-606 which is available at 08:00 - 18:00 from Monday to Friday and 08:00 - 13:00 on Saturday.
Please feel free to find more details with: 幫助中心

3. 'Parcel missing in Post Office or returned to sender'
Don't worry. You can place a refund request immediately to get your money back or, if you prefer to get your parcel, please contact TikTok Shop to submit a redelivery ticket so as to trigger the reshipment once upon the parcel arrives at the warehouse.
Please provide TikTok Shop with your full address, which should include Flat/House number, Street Name and Number, Country, Postcode. You will get updated with the new tracking number of redelivery on the ticket.
We apologize for any inconvenience caused by the failed delivery. We are dedicated to creating a wonderful logistics experience just for you.

Evri
Dear Customer,
We are very glad that you choose TikTok Shop and we hope you have a wonderful shopping experience with us. We understand that some of our Tracking Messages can be confusing. Here below you'll find some of the common terms and what you should do for your easy reference.

1. 'Delivery can't be completed'
We suggest you to get to the page of 'Track Your Item' with following link (物流追蹤 ) to find out the reason if the status of your parcel shown as 'Delivery can't be completed'.

2. 'Incorrect addressed / Returned to sender'
Please contact Evri directly with the contact number below to rectify your current shipping address and they will help you with this by either arranging a redelivery or self-collection.
Contact Number: 03446443555 or 0330 808 5456
They are available on:
Monday to Saturday: 08:00 - 18:00
Please feel free to find more details with:(幫助中心)

3. 'Parcel missing in Post Office or returned to sender'
Don't worry. You can place a refund request immediately to get your money back or, if you prefer to get your parcel, please contact TikTok Shop to submit a redelivery ticket so as to trigger the reshipment once upon the parcel arrives at the warehouse.
Please provide TikTok Shop with your full address, which should include Flat/House number, Street Name and Number, Country, Postcode. You will get updated with the new tracking number of redelivery on the ticket.
We apologize for any inconvenience caused by the failed delivery. We are dedicated to creating a wonderful logistics experience just for you.

Yodel
Dear Customer,
We are very glad that you choose TikTok Shop and we hope you have a wonderful shopping experience with us. We understand that some of our Tracking Messages can be confusing. Here below you'll find some of the common terms and what you should do for your easy reference.
1. 'Delivery can't be completed'
We suggest you to get to the page of 'Track Your Item' with following link (物流追蹤) to find out the reason if the status of your parcel shown as 'Delivery can't be completed'.

2. 'Incorrect addressed / Returned to sender'
Please contact Yodel directly with the contact number below to rectify your current shipping address and they will help you with this by either arranging a redelivery or self-collection.
Contact Number: 0344 342 3157 / 0344 755 0117
They are available on:
Monday to Friday: 08:00 - 20:00
Saturday: 08:00 - 17:00
Please feel free to find more details with: 幫助中心

3. 'Parcel missing in Post Office or returned to sender'
Don't worry. You can place a refund request immediately to get your money back or, if you prefer to get your parcel, please contact TikTok Shop to submit a redelivery ticket so as to trigger the reshipment once upon the parcel arrives at the warehouse.
Please provide TikTok Shop with your full address, which should include Flat/House number, Street Name and Number, Country, Postcode. You will get updated with the new tracking number of redelivery on the ticket.
We apologize for any inconvenience caused by the failed delivery. We are dedicated to creating a wonderful logistics experience just for you.

NJV
Hi, dear. If the shipping history of your parcel in TikTok Shop shows as 'Delivery can't be completed', please go to page "NJV Track Your Item" and check the reason.
If the reason shows 'Incorrect addressed. Returned to sender', please contact NJV to provide them your correct full address so as to ask for a redelivery or self-collection. You could go to the page "NJV Chat" and talk to one of their customer service team 9am - 7pm, Mondays to Saturdays, and 9am - 6pm on Sundays, excluding public holidays, or call them anytime from 8am to 10pm from Mondays to Saturdays (excluding public holidays) for assistance.
MY: 物流追蹤;聯(lián)系方式 +60 111 7225600
PH:物流追蹤; 聯(lián)系方式(02) 82711501
TH:物流追蹤;聯(lián)系方式1469
SG: 物流追蹤;聯(lián)系方式+65 6602 8271
VN:物流追蹤;聯(lián)系方式+84 1900 886 877
If NJV responds that the parcel is no longer in the post office and has been returned to sender, please no worries. You could submit a refund request immediately to get your money back or if you prefer to get your parcel, please contact TikTok Shop to submit a redelivery ticket and trigger the reshipment once upon the parcel arrives at the warehouse. Please provide TikTok Shop with your full address, which should include flat/house number, street number and street name, country and a corresponding postcode. You will get updated with the new tracking number of redelivery on the ticket.
We apologize for any inconvenience caused by this failed delivery. We are working with TikTok Shop to provide better logistics experience. Thank you for your support!

買(mǎi)家何時(shí)可以自行聯(lián)系尾程服務(wù)商再次派送
尾程服務(wù)商一般會(huì)對(duì)包裹進(jìn)行1~3次妥投嘗試,在初步派送失敗后但退回海外倉(cāng)之前,包裹通常會(huì)在當(dāng)?shù)剜]局或服務(wù)點(diǎn)儲(chǔ)存一段時(shí)間。
該期間內(nèi)買(mǎi)家可以自行聯(lián)系尾程服務(wù)商進(jìn)行自取或者免費(fèi)重派:
1.此種重派不會(huì)產(chǎn)生新的物流單號(hào),無(wú)需提交平臺(tái)退回重派工單;
2.如果買(mǎi)家想派送到另一個(gè)地址,該地址必須與前一個(gè)地址在一個(gè)片區(qū),具體的以用戶和物流商溝通結(jié)果為準(zhǔn)。

3.物流軌跡里有Delivery Attempted 或 Pending等字樣,e.g。


UK
服務(wù)商:Royal Mail
聯(lián)系方式:03457 777 888 / 03457 740 740
官網(wǎng):官網(wǎng)
工作時(shí)間:周一到周五 7am-8pm; 周六8am-6pm,周日 9am-4pm

服務(wù)商:Yodel
聯(lián)系方式:幫助中心
官網(wǎng):官網(wǎng)
工作時(shí)間:周一到周五 8am-8pm;周六 8am-5pm

SEA
服務(wù)商:NJV

聯(lián)系方式
MY:+60 111 7225600 聯(lián)系方式
PH:(02) 82711501 聯(lián)系方式
TH:1469 聯(lián)系方式
SG:+65 6602 8271 聯(lián)系方式
VN:+84 1900 886 877 聯(lián)系方式


工作時(shí)間:周一到周六9am - 7pm; 周日9am - 6pm


包裹派送失敗后,您可以做些什么?
退回重派
定義
包裹首次妥投派送失敗后,包裹會(huì)在當(dāng)?shù)卣军c(diǎn)停留一段時(shí)間,在此期限內(nèi),收件人可聯(lián)系當(dāng)?shù)匚渤谭?wù)商及時(shí)自取或安排再次派送(如有此服務(wù));該情況不屬于平臺(tái)定義的退回重派,因此買(mǎi)賣(mài)家側(cè)無(wú)需提交退回重派工單;
包裹在目的國(guó)尾程妥投失敗退回,明確退回至海外倉(cāng)后,包裹會(huì)在服務(wù)商海外退件倉(cāng)保留一定時(shí)間,該保留時(shí)效內(nèi),買(mǎi)賣(mài)家可以提交退回重派工單,該場(chǎng)景為平臺(tái)定義的退回重派;與上述消費(fèi)者自取或重派不同,退回重派通常會(huì)換單重派,且產(chǎn)生新的運(yùn)單號(hào),也會(huì)產(chǎn)生一定的改派費(fèi)用;

背景
為了降低因派送失敗而導(dǎo)致商家可能遭受商品損失的風(fēng)險(xiǎn),同時(shí)提升用戶體驗(yàn),每個(gè)確認(rèn)海外派送失敗的訂單都可以被發(fā)起一次免費(fèi)的退回重派申請(qǐng),當(dāng)前平臺(tái)合作所有服務(wù)商都可提供該服務(wù);
涉及到收件人地址信息的合規(guī)問(wèn)題,當(dāng)前平臺(tái)優(yōu)先處理由買(mǎi)家發(fā)起的退回重派申請(qǐng),如果您希望對(duì)某一個(gè)訂單發(fā)起退回重派,請(qǐng)優(yōu)先建議買(mǎi)家去向平臺(tái)發(fā)起改派工單;
當(dāng)訂單物流節(jié)點(diǎn)變?yōu)椤癉elivery can't be completed”的5~12天內(nèi)(不同包裹銷(xiāo)毀前保留時(shí)效有所區(qū)別,提交工單后,平臺(tái)客服會(huì)對(duì)時(shí)效進(jìn)行審核)買(mǎi)賣(mài)家可向平臺(tái)客服發(fā)起改派申請(qǐng)(每個(gè)訂單支持改派一次)。
平臺(tái)收到工單需求后,會(huì)進(jìn)行地址和時(shí)效審核,審核通過(guò)后,會(huì)在2個(gè)工作日內(nèi)聯(lián)系物流商進(jìn)行改派。在LSP存在工單、且未關(guān)閉的情況下,后期的退回重派處理結(jié)果及新物流單號(hào)會(huì)更新到工單中。

申請(qǐng)條件
在尾程服務(wù)商官網(wǎng)里查詢到包裹已經(jīng)退回(物流軌跡里有returned to sender 或 overseas return等字樣 e.g)


尾程派送失敗,用戶沒(méi)有簽收,用戶側(cè)的訂單物流狀態(tài)為Delivery can't be completed
商家沒(méi)有給用戶退款且訂單沒(méi)有被取消
商品退到退件倉(cāng),且貨物到達(dá)海外退件倉(cāng)沒(méi)有超過(guò)5~12天(含到倉(cāng)當(dāng)天,由于不同包裹銷(xiāo)毀前保留時(shí)效有所區(qū)別,提交工單后,平臺(tái)客服會(huì)對(duì)時(shí)效進(jìn)行審核)

申請(qǐng)步驟
商家
您可在商家后臺(tái)--幫助中心--我的工單--創(chuàng)建客服工單,選擇Order Fulfillment-Logistics and Fulfillment --- Re-delivery request,工單信息中需包含:訂單號(hào),物流單號(hào)tracking number
您可以提交退回重派工單詢問(wèn)平臺(tái)客服某一訂單是否滿足退回重派的前提條件,若包裹可退回重派,則您需要聯(lián)系并建議買(mǎi)家盡快提交買(mǎi)家側(cè)的重派工單,并建議買(mǎi)家將重派地址(需包括 買(mǎi)家姓名、電話和新地址,新地址需要精確到?牌號(hào),街道號(hào)和街道名字及其對(duì)應(yīng)的郵編)附到買(mǎi)家側(cè)工單里
平臺(tái)收到工單需求后,會(huì)進(jìn)行地址和時(shí)效審核,審核通過(guò)后,會(huì)在2個(gè)工作日內(nèi)聯(lián)系物流商進(jìn)行改派。在LSP存在工單、且未關(guān)閉的情況下,后期的退回重派處理結(jié)果及新物流單號(hào)會(huì)更新到工單中。


買(mǎi)家:買(mǎi)家創(chuàng)建工單可遵循如下步驟:Fulfillment&delivery -- Delivery service-- Redelivery service

注意事項(xiàng)
商家/買(mǎi)家可在舊包裹退回到倉(cāng)保留時(shí)效內(nèi)(含到倉(cāng)當(dāng)天),向平臺(tái)客服發(fā)起改派申請(qǐng)(每個(gè)訂單支持改派一次),也可在貨物退回退件倉(cāng)的路途中提前發(fā)起申請(qǐng),平臺(tái)客服會(huì)對(duì)時(shí)效進(jìn)行審核。
若超時(shí)未提交申請(qǐng),包裹將會(huì)在7~30個(gè)自然日進(jìn)行銷(xiāo)毀。
平臺(tái)收到工單需求后,會(huì)在2個(gè)工作日內(nèi)聯(lián)系物流商派送包裹至新地址,后期的退回重派處理結(jié)果會(huì)更新到工單中。
新包裹妥投成功后,物流同學(xué)將手動(dòng)將訂單狀態(tài)推送到Delivered,所以對(duì)于用戶來(lái)說(shuō),可在TikTok Shop內(nèi)查看到的物流狀態(tài)最后的兩個(gè)節(jié)點(diǎn)依次為Delivery can't be completed--;Delivered

費(fèi)用賠付
包裹妥投失敗后,您可以提交工單和平臺(tái)客服確認(rèn)包裹是否已經(jīng)退回到海外退件倉(cāng);若包裹已經(jīng)確認(rèn)退回且買(mǎi)家無(wú)改派請(qǐng)求,則這種情況下需要您承擔(dān)該訂單的全部損失;
針對(duì)東南亞跨境COD拒收訂單,這種也屬于妥投失敗,該情況下也需要您承擔(dān)該訂單的全部損失;
確認(rèn)妥投失敗的訂單后續(xù)如訂單物流狀態(tài)變?yōu)長(zhǎng)ost或damage,則您可以聯(lián)系平臺(tái)客服申請(qǐng)索賠,平臺(tái)客服核實(shí)后會(huì)為您全額退款;
服務(wù)商已經(jīng)確認(rèn)妥投失敗,且處于海外退件狀態(tài)的訂單,如消費(fèi)者表示不再需要該包裹,您可以優(yōu)先建議買(mǎi)家申請(qǐng)退款。

FAQ
除了商家后臺(tái),商家還可以在哪里自行查看包裹在尾程的物流詳情?
Royal Mail: 門(mén)戶網(wǎng)站; 單號(hào)格式:W00000GB / U00000GB
Yodel: 門(mén)戶網(wǎng)站;單號(hào)格式:JJ00000
Hermes/Evri: 門(mén)戶網(wǎng)站 ; 單號(hào)格式:H00000
單號(hào)格式:KN0000
Yodel: 門(mén)戶網(wǎng)站;單號(hào)格式:YT00000查找尾程單號(hào)
Hermes/Evri: 門(mén)戶網(wǎng)站 單號(hào)格式:TikTok Shop提供單號(hào)可查


注意:使用尾程的tracking number查看包裹的物流詳情,如果有顯示incorrect addressed,則代表用戶地址錯(cuò)誤,無(wú)法妥投。

派送失敗后,包裹返回的路線以及退回時(shí)效是怎樣的?
包裹會(huì)先退回到郵局,郵局一般會(huì)累積一些包裹后(也有可能不累積),再統(tǒng)一退到海外退件倉(cāng)

5~12天從哪個(gè)時(shí)間節(jié)點(diǎn)開(kāi)始計(jì)算?
一般是從商品到達(dá)退件倉(cāng)當(dāng)天(含)開(kāi)始計(jì)算,由于包裹退回退件倉(cāng)后,不同服務(wù)商對(duì)包裹保留時(shí)效為7~20天不等,超出保留時(shí)效的包裹會(huì)被銷(xiāo)毀;
所以退回重派工單必須在貨物退到退件倉(cāng)起的5~12天內(nèi)(不含到倉(cāng)當(dāng)天)被發(fā)起,平臺(tái)客服會(huì)對(duì)時(shí)效和地址進(jìn)行審核,審核通過(guò)后會(huì)交由服務(wù)商進(jìn)行重派;
若工單未被關(guān)閉,則服務(wù)商會(huì)在工單內(nèi)反饋退回重派的結(jié)果以及改派新單號(hào);
通過(guò)Royal Mail網(wǎng)站查詢時(shí),到達(dá)退件倉(cāng)的物流狀態(tài)節(jié)點(diǎn)有多個(gè)措辭描述,如:Returned to sender;Item received(當(dāng)Item received節(jié)點(diǎn)出現(xiàn)多次時(shí),以最后一次出現(xiàn)的時(shí)間為計(jì)算起點(diǎn))

商客服和物流商收到商家退回重派的工單后,會(huì)做哪些處理?
商服會(huì)再次審核工單里的訂單是否符合退回重派的前提條件,如果符合會(huì)建議商家盡快聯(lián)系買(mǎi)家提交平臺(tái)工單發(fā)起重派,目前所有物流商都可以做到在LSP存在工單、且未關(guān)閉的情況下,將重派單號(hào)更新至相應(yīng)工單。
云途:每周一/三/五與Royal Mail聯(lián)系處理退回重派,一般情況下是隔天(每周二/四/六)出具重派tracking number;
燕文:統(tǒng)一時(shí)間(一般是一周一次或在截止時(shí)間)提交給供應(yīng)商,供應(yīng)商5-10個(gè)工作日安排重派并回傳新單號(hào);
CNE: 有重派請(qǐng)求時(shí)可以做到每天都安排重派并將單號(hào)回傳,最新四月份平均重派時(shí)效是3天;
萬(wàn)邦: 周一至周五15:00前收到的重派請(qǐng)求會(huì)當(dāng)天處理,否則會(huì)順延一個(gè)工作日;
NJV: 有重派請(qǐng)求時(shí)可以做到每天都安排重派并將單號(hào)回傳,新重派單號(hào)在原單號(hào)后+z即重拍單號(hào)

退回重派過(guò)程中,商家側(cè)和用戶側(cè)能收到提醒么?
退回重派中的時(shí)候,系統(tǒng)上暫時(shí)沒(méi)有新增變化,系統(tǒng)不會(huì)禁止用戶退款,用戶也無(wú)法在TikTok Shop 內(nèi)追蹤到退回重派的包裹。短期需要商服在工單里提醒商家不要同意退款。長(zhǎng)期期望產(chǎn)品能力能做到
C端:不可以發(fā)起退款;能追蹤到退回重派的軌跡;提示包裹正在退回重派中
B端:能追蹤到退回重派的軌跡;提示包裹正在退回重派中